PUBLIC ENTHUSIASM FOR PHYSICAL ACTIVITY AT THE USK ARENA FIELD IN 2025

Abstract

This study aims to determine the level of public enthusiasm in conducting physical activities at the Universitas Syiah Kuala (USK) Sports Field in 2025 and to identify the factors that influence it. Physical activity plays an important role in maintaining health and physical fitness, yet participation levels among the public often vary depending on motivation, environment, and social support. This research employed a qualitative descriptive approach involving 30 participants who actively engage in physical activities at the USK Sports Field. Data were collected through observation and structured interviews, and analyzed using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the level of public enthusiasm for physical activity at the USK Sports Field is high. This was reflected in active participation in various activities such as jogging, aerobics, football, volleyball, and badminton. The main factors influencing this enthusiasm include motivation to maintain health and fitness, a comfortable and lively environment, support from friends and family, and easy access to facilities. Most participants viewed physical activity not only as a form of recreation but also as a daily need to maintain a healthy lifestyle. It can be concluded that the USK Sports Field serves as an important public space that promotes an active and healthy lifestyle among the people of Banda Aceh. The researcher recommends that the university and local government continue to improve sports facilities and organize regular programs to sustain and enhance community participation in physical activities